Amazon is releasing a new addition to their smart home device series called the Echo Look, a microphone-and-camera equipped Alexa-enabled device that helps customers with their fashion sense. The camera allows users to take full-length pictures of themselves and see their outfit from all angles, including 360-degree videos, using voice commands. The Echo Look will retail for $199.99, and is available by invitation only on Amazon’s site.
The Look is part of Amazon’s growing foray into fashion, a popular category for shoppers on the e-commerce site. About 46% of customers in a Morgan Stanley survey said they’d bought clothes from