Super Bowl vs Black Friday – Best Time to Buy a TV
INFOGRAPHIC: WHEN IS THE BEST TIME TO BUY A NEW TV?
promo code club’s annual TV Buyer Survey (*TNS) reports 26% of Americans will buy a new TV this year (that number increases significantly to 40% for those with children and 35% for those under age 30). Of those, 25% will buy new TVs during Super Bowl sales this month (#1 choice), while 18% will wait for Black Friday deals (#2 choice). Almost half (46%) are planning to purchase their first 4K TV this year, and 29% say they now stream the bulk of their TV programming, which is up 21% from a year ago. More than half surveyed (55%) plan to spend $500 or more on a new TV this year, and 27% will spend $700 or more. TV buyers are split on what size TV they want as 43% lean towards mid-sized screens (40-54 inch) and 41% want 55-inch or bigger TV screens (only 5% will buy TVs 70-inch or bigger). Finally, 46% claim that price impacts their TV purchase most, while 36% said features and 18% said brand.
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Infographic below reveals more TV Buyer survey results: